David Lehn is a senior experience creator in the Milan office of Razorfish, a global digital consultancy. He has written for *New York Newsday’s *Style and Culture section and for Webmonkey (webmon-key.com), *Wired’s *developer magazine. He is also a founder and executive editor emeritus of Icon Magazine (iconmagazine.com), a web magazine based at Harvard University that explores storytelling through digital media. (2000)